Category Archives: Merchant 101

My Published Article on the Trust Factor in Affiliate Marketing

My newly published article appeared in Issue 9 (January 2010) of FeedFront Magazine.  This magazine will be distributed to attendees of Affiliate Summit West 2010, taking place in Las Vegas next month.  You can view the newest FeedFront magazine online.  My article is titled “How Trust Leads to Success” and is on page 12.  It appears in its entirety here:…

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Matt Enders’ Article from FeedFront Magazine, Issue 7

The August 2009 issue of FeedFront Magazine (Issue 7) featured an article I wrote titled “Inside Information on Affiliate Classifying”.  Here is that article, in its entirety: When my company takes over the management of an existing affiliate program or launches a new one, we do so using the Structured Diversity Method I have developed. Affiliates are categorized into three…

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