Matt Enders (@mattenders) recently published a a very timely guest post on the ShareASale Blog titled, “How to Implement a Custom Coupon and Coupon Affiliate Strategy”.

Matt walks through the steps ShareASale Merchants should take to help them focus on the nuts and bolts on defining define goals, evaluating the contribution of current affiliates, developing a strategy, and finally, implementing that strategy.

With Q4 in full swing, customers are on the hunt for the best deals they can find. Now, merchants have a way to offer coupon codes to their customers and be able to tell exactly how they are performing for you.

Give the ShareASale blog a read and improve your ROI this holiday season!