This guide will help you optimize your affiliate websites for the busy shopping season, priming them for the coming holiday rush. Good luck and happy selling!
Update Coupons
Merchants change their coupons frequently this time of year so it is extremely important to make sure the coupons you are posting are accurate. Nothing will make you lose a customer forever than providing them a coupon code that is not accepted by the merchant during the checkout process. Posting expired coupons results in lost commissions and lost customers for you!
Updated Holiday Banners
Along with updating coupons, you’ll want to make sure your affiliate website “looks” ready for the holidays. Be sure to remove Halloween and Thanksgiving banners and get Christmas and Holiday banners posted. MGECOM merchants provide the Holiday banners you’ll need to maximize your earnings.
Create a Dedicated “Free Shipping” Page
If you don’t already have this, you want to create a page that focuses only on merchants that have a Free Shipping offer. Studies have shown that customers expect Free Shipping around the holidays; as such, Free Shipping offers convert much higher than other promotions. Provide customers a resource on your affiliate website with that information in order to increase your commissions.
Update your PPC ads
As a PPC Marketer you are already attuned to the daily challenges of maintaining a profitable PPC campaign. During the Holidays, this can be even more difficult as some merchants may change their PPC policies and restrict the keywords that you can use. A proactive, productive strategy you can implement is to work with your merchants to get updated list of top selling products and to fill in any gaps that they may have regarding their PPC campaigns. Staying in close contact with your merchants will provide you even more sales opportunities.
Mobilize Your Website
The number of consumer shopping via mobile devices is increasing every month and expected to reach record levels this Holiday season. If your sites are not optimized for the variety of mobile devices shoppers will be using, you’ll need to contact your developer as soon as possible so your sites are displaying correctly on tablets, smartphones, laptops and more. If your site runs on a standard CMS like WordPress, a mobile version may be as easy as adding a mobile plugin.
If you review and implement these tips on your affiliate website, you will be well on your way to increasing your success and earnings this Holiday season!
Best of luck and if MGECOM can help you in any way, please let us know. Our dedicated Affiliate Account Executives are here to help you succeed!