In our third installment of our “Get to Know Us” interviews with the MGECOM Staff, we learn more about Affiliate Manager Pam White. Pam has been with MGECOM for a number of years and has managed programs across a number of verticals of MGECOM. During the day, you’ll find her working hard with Country Music jamming in the background, and at night she’ll relax by cruising the town in her pink scooter.
How and when did you first get started in affiliate marketing?
In 1999 I went to work for a small Internet company in Deland, Fl. who had an in-house affiliate program. I began to work directly with affiliates, assisting them with questions about the program and product and eventually was promoted to the Affiliate Manager.
What do you most like about the industry?
The insatiable desire of most Affiliate Managers and Network Representatives and virtually everyone in the business to share their knowledge and insights with each other.
What improvements you would like to see in the industry?
Consistency and continuity over all Affiliate tracking platforms. That government intervention in affiliate marketing be funneled to matters of fraud versus taxation.
What are some of the challenges that you encounter as an Affiliate Manager?
Keeping abreast of latest affiliate marketing outlets, sub-affiliate offers, new social platforms, coupon sites, niche sites and aggregators, leads, and determining the best publishers for the clients I represent.
Do you see affiliates embracing mobile and social?
Yes, they already have. Especially in the world of fashion and blogging.
How do you keep up on industry trends and news?
Clickz, Search Engine Watch, Google Alerts (affiliate marketing) Revenews, FeedFront Mag. Popular social outlets and the MGECOM.com internal resources.
What most attracted you to join the MGECOM team?
Top brand recognition, industry reputation, Linkedin recommendation.
What other jobs have you had outside of affiliate marketing?
Travel Agent, Sales department in a Construction equipment business. (I once operated a Fiat-Allis 41 Crawler Tractor – at the time it was the largest crawler tractor in the world)
What are a few of your hobbies?
Art Festivals, Home improvement projects, family time, riding my pink scooter when it’s running and cruising as a rider on my husband’s motorcycle.
What activities/sports did you do in high school or college?
Dances, cruising the drag, bowling, after-school hours working at a Dr.’s office.
What is your favorite vacation location?
Ireland- County Cork- although I like London, San Francisco and St. Augustine, Florida.
If you won a lottery, what would be the first thing you’d buy?
I’d put enough in trust so that my son could attend college. I’d buy a house for both my sons. Some to charity. And if money could buy it….a date with John Travolta 🙂
Your favorite band to see live?
I don’t know of many bands really. I’d love to see Rod Stewart again. But mostly country artists, like Toby Keith, Kenny Chesney, Taylor Swift, Sugarland.
What is your “must see” TV?
Big Bang Theory, PBS – Masterpiece Mysteries, Classic, Contemporary.
What is your favorite Christmas gift you have ever received as a kid or adult?
My mom always made up a “Pamdora’s Box” full of all kinds of things she’d picked up for me over the year. It always included a sentimental gifts being handed down from mother to daughter. It was the best.
Coke or Pepsi?
Coke-Diet Decaffeinated with vanilla.