Finding niche industry is the key to converting leads and sales for iViZ Security. One industry that needs iViZ’s services is the medical community. The medical community needs to meet certain compliance standards set out in the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy Rule. The Privacy Rule provides federal protections for personal health information held by covered entities and gives patients an array of rights with respect to that information. At the same time, the Privacy Rule is balanced so that it permits the disclosure of personal health information needed for patient care and other important purposes.

This is pretty straightforward, but many doctors and hospitals are switching to EMR’s (electronic medical records). This means that the medical records are in a computer instead of a paper file. This is more efficient for sharing your medical records between your primary care physician and a specialist, but it also leaves the records vulnerable to hackers. HIPAA requires medical records to be safe, so the medical professionals must meet certain security standards. iViZ Security can help with the compliance reporting and do on-demand network penetration testing. iViZ’s flexible testing schedule can work around the important medical schedule and perform the test with minimal disruption to the system.

If you have a site or category dedicated to the medical industry, put up a few links about HIPAA compliance reporting and watch the clicks convert to sales. If you’re not an affiliate already, sign up now! As always, if you would like one-on-one help you can contact us and we will be happy to work with you.