In celebration of Earth Day (a couple days late I know) I’ve decided to make this post about the green benefits of email marketing with iContact. Email marketing is a great alternative marketing channel that will allow you to reduce your businesses environmental impact.

By going the route of email marketing, you can avoid direct mail channels and print campaigns, while still reaching the same number of viewers, and a get a better targeted audience. In doing so, you could potentially save tons of paper; not to mention you would be saving the gas and other natural resources involved in the delivery process of traditional mail marketing.

In addition to the “green” aspects of email marketing, there are also the economical benefits.  Email marketing in general is cheaper than direct mail, has faster delivery, and on average sees a much higher ROI. Add that to the fact that it can be automated, while at the same time personalized, and there is little reason not to invest your marketing dollars more heavily in this online channel.

Here’s how this can apply to affiliates. If you have a green, or earth friendly site, pitch iContact’s email marketing service as an alternative to those looking to reduce their marketing effort’s carbon footprint. 60% of adults think that it’s important for companies to be environmentally conscious, so this can be an added statistic if you refer iContact to businesses, or entrepreneurs through your advice blog or email blasts.

Let’s wrap up Earth Week big and promote the most Earth friendly marketing channel out there and get more people on board with iContact! And don’t forget, everyone gets to try it FREE for 15 days! Check it out at iContact.com